塔罗牌商人

 

Oh, why you look so sad?
Tears are in your eyes
Come on and come to me now
Don't be ashamed to cry
Let me see you through
'cause I've seen the dark side too
When the night falls on you
You don't know what to do
Nothing you confess
Could make me love you less

I'll stand by you
I'll stand by you
Won't let nobody hurt you
I'll stand by you

So if you're mad, get mad
Don't hold it all inside
Come on and talk to me now
Hey, what you got to hide?
I get angry too
Well I'm a lot like you
When you're standing at the crossroads
And don't know which path to choose
Let me come along
'cause even if you're wrong

I'll stand by you
I'll stand by you
Won't let nobody hurt you
I'll stand by you
Take me in, into your darkest hour
And I'll never desert you
I'll stand by you

And when...
When the night falls on you, baby
You're feeling all alone
You won't be on your own

I'll stand by you
I'll stand by you
Won't let nobody hurt you

I'll stand by you
Take me in, into your darkest hour
And I'll never desert you
I'll stand by you
I'll stand by you
Won't let nobody hurt you
I'll stand by you
Won't let nobody hurt you
I'll stand by you

售：鸟巢冠名权。非诚勿扰。

中国国家体育场“鸟巢”的管理人员正在出售北京奥运会最著名场馆的30年冠名权，标价高达数亿美元，同时出售的还有内部的软饮和技术等大约10个特定合伙权。相邻的国家游泳中心“水立方”也在出售合伙权，不过迄今为止只是内部的。

纽约的Leverage Agency参加了这两项交易的经纪工作。该公司首席执行长本•思特纳(Ben Sturner)说，有六家跨国公司正在争夺国家体育场的冠名权。该体育场共耗资5亿美元，外部的钢结构类似鸟巢的形状。思特纳没有透露这些公司的具体名称，但他称这些天来他一直带着这些公司的高管们参加各种销售宣传活动，包括观看一些重要的奥运会赛事。

思特纳说，我可以说这是目前世界上最有价值的一块房地产。

中国的中产阶级规模不断扩大，对那些将营销重心对准这一人群爱国热情和运动兴趣的企业来说，北京奥运会是个不可错过的大好时机。但奥运圣火本月底就将熄灭，许多人想延续这种余热。中国体育营销机构Prescient Group的董事总经理Priscilla Ho说，奥运留下的将是美好的记忆。这家公司也为此项交易担任经纪人。

对于最终买家来说，这一冠名权是对鸟巢延续象征地位的赌注，也是对中国仍然刚刚起步的体育产业未来的押注。管理鸟巢运营工作的国家体育场有限公司(National Stadium Co.)副总经理张恒利(Henry Zhang)说，如今中国消费者的收入不断增加，休闲时他们会在文化和体育方面花更多的钱。

可能的买家或包括了当前奥运赞助商，如联想集团(Lenovo Group Ltd.)、阿迪达斯(Adidas AG)和可口可乐(Coca-Cola Co.)，目前它们都在利用鸟巢开展营销活动。由于投入巨资的奥运赞助权将在奥运闭幕后到期，它们的竞争对手可能会乘虚而入，拿下鸟巢的冠名荣耀。

阿迪达斯表示，不会将其名称用于全球各地的场馆。可口可乐称，不会对未来的营销活动置评。联想集团没有回复记者的置评要求。

WPP Group PLC旗下奥美公关(Ogilvy Public Relations)中国区总裁柯颍德(Scott Kronick)说，这关乎一个品牌在中国的发展策略，绝非小事。出价是个问题。奥美公关为多家奥运会赞助商提供顾问工作。

将企业名称置于中国如此显赫的一个公共场所也存在一些风险。当年星巴克(Starbucks Corp.)就曾关闭了在北京故宫中的一个小咖啡厅，起因是中国的博客作家抱怨星巴克不适合开在这样的名胜古迹中。国家体育场有限公司的张恒利说，在奥运会后出售冠名权早已在鸟巢的长远计划中；该公司委托尼尔森公司(Nielsen Co.)进行的一项调查发现，中国五大城市中有70%的人原则上接受这个想法。

思特纳说，鸟巢前所冠的企业都必须非常声明显赫。我们将选择一家在中国拥有很好声誉的公司。

预计最终结果将在未来几个月内宣布。北京市政府也会对赞助商选择工作进行审核。

公司冠名体育场在美国已是司空见惯，但这在中国却是一件新生事物。长期以来，大多数场馆都是政府拥有，但市场化的做法也开始出现在文化体育事业中。

鸟巢在中国创立了一种新的公私持股模式。中信集团(Citic Group)为首的一个财团持有鸟巢42%的股权和30年的经营权，其余部分由政府持有。水立方由北京市国有资产经营有限责任公司(Beijing State-Owned Assets Management Co.)拥有，这家完全政府背景的公司还拥有鸟巢剩余58%的股权。

这项交易决策还详细透露了奥运会结束后将如何使用这些场馆的一些情况。在进行整修后，鸟巢将能容纳8万人。它已经被预订为北京国安足球俱乐部的永久主场。体育场的管理方还在与其它会展项目洽谈，希望每年能举办至少60场比赛和音乐会。除了出售VIP包厢外，它们还将在附近区域设立博物馆、商场和酒店。水立方将会拆掉一些座位，变为水上公园和泡沫主体酒吧。

NBA中国(NBA China)正在同Anschutz Co.旗下的体育营销公司AEG Worldwide就出售北京五棵松体育馆的冠名权一事进行合作。这家体育馆承办了北京奥运会的篮球比赛。NBA中国首席执行长陈永正(Tim Chen)说，他对完成冠名交易没有时间表。

以往一些长期利用奥运场馆的努力成败不一。1976年蒙特利尔奥运会时兴建的奥运体育场已成为该市职业棒球队和加拿大足球队的大本营。但自从2004年蒙特利尔博览会移师华盛顿特区后，该体育场就没有主要的租户了。在2004年奥运会主办城市雅典，主要的奥运会设施得到了良好的利用，但该市的其他一些场馆却未能找到长期租户。

鸟巢的管理方表示，尼尔森的调查发现中国五大城市中84%的人称他们计划在奥运会结束后选择时间参观鸟巢。甚至在对外开放前，鸟巢已经成为了北京的旅游景点，路边停着许多旅游车，游人们纷纷摄影留念。

Geoffrey A. Fowler

Dancing bears
Painted wings
Things I almost remember
And a song someone sings
Once upon a December

Someone holds me safe and warm
Horses prance through a silver storm
Figures dancing gracefully
Across my memory

Far away, long ago
Glowing dim as an ember
Things my heart
Used to know
Once upon a December

Someone holds me safe and warm
Horses prance through a silver storm
Figures dancing gracefully
Across my memory

Far away, long ago
Glowing dim as an ember
Things my heart
Used to know
Things it yearns to remember

And a song
Someone sings
Once upon a December

GREG Paull, principal of R3, was in town early last month to talk about What Clients Want. The talk was part of the Hot Topics Series organised by the Media Specialists Association.

R3 is Asia's largest independent consultancy on marketing efficiency and effectiveness. Started in 2002 in Malaysia, Singapore and China, it works closely with marketers and agencies to improve output.

Last year, it managed the largest global creative pitch led out of Asia for Singapore Airlines, the largest global media pitch for Johnson & Johnson, and the largest creative pitch in China for Coke Olympics.

Taking a leaf out of Stephen Covey's book, Paull lists his "Seven habits of highly effective media people" below.

1 Immerse yourself in what the clients want: Unilever in India sent its staff responsible for rural marketing to live in a village for two months so the person could begin to really understand the target audience. It may take time but it earns you a lot of respect.

2 A five-star SOP (standard operating procedure): Successful agencies are the ones that have a proper regimen in place.

3 Insight — put first things first: Agencies must invest more to gain insights. Saatchi & Saatchi said that if you want to catch a tiger, don't go to the zoo, go to the jungle. An agency in Singapore gave 10 students a diary to jot down what they did for two whole weeks. To gain good insights, you have to go beyond a day in the life of consumers, and beyond Nielsen and other data sources.

4 Think win-win: Think of benefiting both the agency and the clients. In 2006, Coca-Cola joined hands with Chinese instant messaging giant Tencent to build up customer base and increase customer loyalty.

5 Aim true: Value the power of execution, set goals with the agency and invest in speed.

6 Never stop innovating: The challenge for an agency is to keep moving. Research the risks and evaluate effectiveness against efficiency. For the Beijing Olympics, Coca-Cola formed a three-year standalone unit comprising Leo Burnett (creative), Starcomm (media), Momentum (activation), WWINS (digital) and Heartland (outdoor).

7 You can't be what you can't measure: Set up a system to evaluate clients' needs. Agencies seldom ask clients what they want once the agencies have won the pitch. The biggest relationship equation is Satisfaction = Performance ÷ Expectation.

Source from: The Edge Daily

 

巴赫的六首无伴奏大提琴组曲与巴赫为大键琴及小提琴所作的组曲在音乐史上拥有极为重要的地位。

所谓的「组曲」通常是由一系列的舞曲所组成。早在巴赫时代之前，组曲的传统形式就已由阿勒曼（Allemade）、库朗（Couraute）、萨拉邦德（Sarabande）以及吉格（Gigue）四种舞曲所组成。每一种舞曲都有其独特的节奏及规律，相对于前面四种舞曲形式，小步舞曲（Minuet）、嘉禾舞曲（Gavotte）以及布雷舞曲（Bouree）则是属于较新的舞蹈风格。巴赫将这些新的舞曲穿插在萨拉邦德舞曲以及吉格舞曲之间成为当时组曲的新模式。就如同该时代的作曲家ㄧ样，巴赫也尽量尝试着给予不同舞曲新的生命、新的诠释方式。标题为「6 Suites a Violoncello senzaBasso」的这部巴赫无伴奏大提琴组曲，在当时音乐界对大提琴这种乐器尚有疑虑的状况下，此部作品可以说是极具时代意义，实可被誉为「大提琴圣经」。  

马友友的巴赫灵感 六组

第一组大提琴组曲 园艺设计家－ 茱莉．摩尔．梅瑟薇 Julie Moir Messervy  导演－ 凯文．麦克马洪 Kavin McMahon 马友友与庭园设计师茱丽摩尔梅瑟薇，共同努力在波士顿的市中心广场，试图打造一座具有音乐性质的花园。那儿原是一块孤伶伶、空荡荡、冷冰冰的空间，缩在各式高楼之间，是否可能在这样一个欠缺人性关怀的地方灌注些许浪漫气息？他们凭藉的除了一份梦想热情之外，就是巴哈无伴奏大提琴组曲的第一组曲… 马友友曾说每次他演奏第一组曲时，心中总是泛起一片湖光水色，彷佛看见一座自然花园，於是他与庭园设计师茱丽摩尔梅瑟薇，试图在波士顿市中心广场打造一座音乐性的花园。「马友友的巴哈灵感」节目制作群不只是纸上谈兵，他们实际地推动这项计画，不但说服波士顿市长，也在波士顿找到一块土地。然而计画因为太庞大而失败，最后改由多伦多市接手。从整个制作过程中，我们会发现他们本来是写了一个故事要去完成，最后却让故事自己完成了，这是相当值得玩味的地方。

 

简恩‧托薇尔与克里斯多福‧狄恩 Jayne Torvill & Christopher Dean 
导演—派崔西亚. 萝兹玛 Patricia Rozema

冰上芭蕾世界冠军珍托维尔与克里斯多福狄恩，他们高超的技巧与完美的默契，公认已臻化境。马友友在本节目中，演奏巴哈无伴奏大提琴组曲的第六组曲，搭配一段段优美的双人花式溜冰表演，画面气氛几乎带有宗教式的纯净与虔敬。其间穿插一位演员所饰演的巴哈，独白自己的内心世界…

「马友友的巴哈灵感」最后压轴的，是世界双人滑冰冠军珍托维尔与克里斯多福狄恩。马友友在节目中演奏巴哈无伴奏大提琴组曲的第六组曲，搭配优美的双人花式溜冰表演，使画面气氛几乎带有宗教式的纯净与虔敬。 

穿插在音乐与冰上芭蕾间的，是一位演员所饰演的巴哈，独白自己的内心世界。加拿大女导演派翠西亚以巧妙的戏剧手法，将巴哈的生平独白分成六段，与根据组曲编成的冰上芭蕾互相呼应。片中我们可看到饰演巴哈的男演员，不断与神进行亲密的对话，而这正是巴哈的创作泉源。冰上芭蕾相当适合诠释这段充满宗教情操的音乐，因为冰上芭蕾比舞蹈更能在空间中延伸，更能融入空间里。 

而这样的可能性，与巴哈的音乐有相当密切的关系，就像巴哈的音乐穿越时空来到现在，甚至进入未来。在六段舞蹈中，第二段的演出特别令人激赏，似乎是在用舞蹈探索自己，探索巴哈，寻找内在的自我及定位。舞者不断地在一排镜子间进出，彷佛进行著一场形而上的哲学对话，透过自我救赎来成就宗教信仰，而这也是巴哈作品中无时不刻透露的主题，这部影片成功的抓住了这份感觉。

英国袜业巨擘Pretty Polly近期推出美腿化妆品“Love Legs”产品的第一条电视广告。该广告是由伦敦Beattie McGuinness Bungay为其打造的[Beattie是前TBWA伦敦的主席/执行创意总监]。Pretty Polly最早是作袜子的，后来还推出了Bra，甚至围绕腿的“周边产业”做文章。这条电视广告还会在电影《Sex And The City 》在伦敦播映期间播出。

http://www.youtube.com/v/q2gI2NhIB-8

 如果信仰的力量是为了和上天以及时间较量,那建筑肯定不是了

感谢以上照片由楚潇提供

 

 

　   带点慵懒，又带点刺激性

      Joanna在专辑中翻唱了80年代红遍全球的英国新浪漫乐团Spandau

　　Ballet于1983年推出的经典单曲True，以及Billy

　　Joel在1976年推出的单曲New York state of mind。

　　即使是对70,80年代歌曲十分熟悉的乐迷，听到joanna演唱的版本肯定还是会大吃一惊，在joanna的嗓音诠释下，这两首经典单曲完全展现了新风貌。Joanna的歌声有如红酒带来的一丝醉意，却又有咖啡一般的神秘刺激感，自有一股爵士风情。

　　另外专辑中收录了陶喆首张专辑中最为人熟知的歌曲之一“爱很简单”的英文版，这是陶喆当时创作的原英文词，由于父亲王治平也是陶喆的制作人，因此joanna很小就与陶喆熟识，同样身为嗓音极有天赋并且唱作俱佳格的歌手，joanna在专辑中重唱陶喆的知名歌曲，而陶喆也为joanna写了推荐文字。

　　*创作曲

　　专辑中收录了bada bada，lost Taipei，以及stages of flying

　　三首joanna的创作曲。

　　Bada bada是joanna从16岁开始发展片段，到18岁才完整完成的一首创作，轻快悠扬的旋律中又透露出一点点小女生的俏皮和挑逗，十分接近joanna的个性，内容也不说大道理的只是在描述一个女孩等待男朋友来接她时的心情。

　　Lost taipei中描述一个城市感的浪漫，以及joanna对高中jazz band老师的爱慕心情。

　　Stages of flying写的则是从一个城市移动到另外一个城市的心情，由于joanna常常来往于美国和台湾两地之间，每当坐上飞机离开一个城市，心中就会有些许离开的感伤，然而随着旅程，当又接近另一个城市时，心情却又变成愉悦而充满期待的，这首歌描写的就是在短短几个小时中心情上就会因为地点而产生的微妙变换。

　　父女连手创作曲

　　另外值得一提的是专辑中收录了由joanna作词，王治平老师作曲，唯一一首父女连手的创作曲for no reason。当时王治平老师交出了许多首创作，但joanna却只选了这一首，并亲自为这首歌写了中.英两个版本的歌词。

　　这首歌的歌词很有意思。Joanna在表演时总是脱下鞋子率性的光脚唱歌，一开始有些人认为这样不够正式，后来又有许多人因此认为joanna是一个很有个性的歌手，不过joanna说，这些形容词都只是不了解她的人加诸在她身上的评价和想象罢了。实情只是因为她的脚很容易出汗，光脚唱歌她会比较舒服。于是joanna把这个故事写在词里，说明人只要随性所至做自己，实在没有必要因为一些外在的行为去评论别人。

   

  

1.Let’s Start from Here“华视美味关系”插曲“迷宫”中文版

　　2.Lost in Paradise“公视我在垦丁.天气晴”片头曲“有你的快乐”中文版

　　3.As Love Begins to Mend“公视

　　我在垦丁.天气晴”片尾曲“因为你爱我”中文版

　　4.Bada Bada joanna创作曲

　　5.Lost Taipei joanna创作曲

　　6.The Best Mistake I’ve Ever Made

　　7.I Love You“华视美味关系插曲”，重唱陶喆知名歌曲“爱很简单”英文版

　　8.For No Reason王治平.Joanna父女连手创作

　　9.Stages of Flying joanna创作曲

　　10.Now

　　11.True翻唱了新浪漫乐团Spandau Ballet 1983年经典单曲

　　12.New York State of Mind翻唱Billy Joel在1976年经典单曲

　　Disc 2. Chinese中文盘

　　1.迷宫“华视美味关系插曲”

　　2.有你的快乐“公视我在垦丁天气晴”片头曲

　　3.Now

　　4.因为你爱我“公视我在垦丁天气晴”片尾曲

　　5.For No Reason王治平.Joanna父女连手创作中文版

　　start from here/Joanna wang王若琳

By Lisa Jones, Men's Health

 

The biggest fight in my relationship has been replayed more times than Beyoncé's tumble in Orlando. It usually happens something like this: First, after 3 or 4 hours of silent abuse by me, my boyfriend starts to suspect something's up.

"I know you're annoyed," he says. "What did I do?"

"You didn't do anything," I say. "It's fine, whatever. I'm not annoyed."

"Just tell me."

This goes on for hours until I finally blurt it out: "You didn't introduce me when we ran into that guy you work with! And why do you need to go out to brunch with your ex?" Then I feel silly for letting such small things bother me, and we laugh and roll around on the bed and all is right again in our world.

But he raises a good point: Most of the time he has no idea of what sets me off. Which is why I've prepared this handy inventory of things men tend to do that we tend to find annoying. If you study up, you'll be able to stop repelling the women you want to meet--or aggravating the one you have. And we women can continue not telling you why we're mad, because we'll figure, "Hey, he should know already!" Besides, who said this would be fair?

ANNOYANCE #1

You don't pick up after yourself at our place.

Actually, we really don't mind if you're a little messy. An empty beer bottle here or dirty T-shirt there--no problem. But when we start seeing pieces of you (literally) all over the place, we tend to go off. Like when we find your hairs all over our bar of Dove, or toenail clippings on the nightstand, or a pile of chewed-out sunflower-seed shells on the counter. Please clean that up before we see it and want to gag. And then we'll promise to be better about leaving globs of our hair in your shower drain. Do we have a deal?

ANNOYANCE #2

You ask how much our new haircut or handbag costs...

…yet conveniently don't mention your sportsbook.com account or the $200 you lost on the NCAA parlay. Until we're sharing a bank account with you, we're not all that interested in your opinions on how we should or should not spend our money. And if we are sharing a bank account, here's something you should know: Reminding us when we're in the throes of post-retail bliss that we just blew all our disposable income for the month is not going to endear you to us. The perfect boyfriend response: "Wow, [fierce/sexy/hot] new [haircut/handbag/lingerie item]. I guess dinner is on me tonight!" Then wait a few days to bring up your financial concerns, by proposing we both start saving for something we want to buy together.

ANNOYANCE #3

You talk to us as if we're one of the guys.

If you have any romantic inclinations toward us, please don't call us by our last name. Otherwise we'll assume we've already been relegated to buddy status and start thinking of you that way, too. Also, you'll rarely find us holding entire conversations in  Simpsons and Old School quotes. Similarly, we don't talk in numbers the same way men tend to. We're happy to see evidence of your improvements at the gym, but we really don't need to know how much you can bench-press. We also couldn't care less about your day rate, the price of your car, or the number of beers you once shotgunned in college. And fantasy-league anything will make us flirt hard with the waiter. No, the conversation doesn't have to be all about us, but we do want you to shoot for topics of mutual interest.

ANNOYANCE #4

You speak of the future vaguely.

Men seem to have perfected a special way of talking about the future that makes it unclear whether we're a part of it or not. Or maybe you don't know you're doing this? For instance, you frequently mention your buddy's wedding in another state 6 months from now and you haven't asked us to go with you. Or you have a month long international business trip coming up but haven't asked us whether we'd like to come for a weekend visit. If you picture us in your future, try talking about these things in such a way that we'll stick around for it.

The biggest fight in my relationship has been replayed more times than Beyoncé's tumble in Orlando. It usually happens something like this: First, after 3 or 4 hours of silent abuse by me, my boyfriend starts to suspect something's up.

"I know you're annoyed," he says. "What did I do?"

"You didn't do anything," I say. "It's fine, whatever. I'm not annoyed."

"Just tell me."

This goes on for hours until I finally blurt it out: "You didn't introduce me when we ran into that guy you work with! And why do you need to go out to brunch with your ex?" Then I feel silly for letting such small things bother me, and we laugh and roll around on the bed and all is right again in our world.

But he raises a good point: Most of the time he has no idea of what sets me off. Which is why I've prepared this handy inventory of things men tend to do that we tend to find annoying. If you study up, you'll be able to stop repelling the women you want to meet--or aggravating the one you have. And we women can continue not telling you why we're mad, because we'll figure, "Hey, he should know already!" Besides, who said this would be fair?

ANNOYANCE #1

You don't pick up after yourself at our place.

Actually, we really don't mind if you're a little messy. An empty beer bottle here or dirty T-shirt there--no problem. But when we start seeing pieces of you (literally) all over the place, we tend to go off. Like when we find your hairs all over our bar of Dove, or toenail clippings on the nightstand, or a pile of chewed-out sunflower-seed shells on the counter. Please clean that up before we see it and want to gag. And then we'll promise to be better about leaving globs of our hair in your shower drain. Do we have a deal?

ANNOYANCE #2

You ask how much our new haircut or handbag costs...

…yet conveniently don't mention your sportsbook.com account or the $200 you lost on the NCAA parlay. Until we're sharing a bank account with you, we're not all that interested in your opinions on how we should or should not spend our money. And if we are sharing a bank account, here's something you should know: Reminding us when we're in the throes of post-retail bliss that we just blew all our disposable income for the month is not going to endear you to us. The perfect boyfriend response: "Wow, [fierce/sexy/hot] new [haircut/handbag/lingerie item]. I guess dinner is on me tonight!" Then wait a few days to bring up your financial concerns, by proposing we both start saving for something we want to buy together.

ANNOYANCE #3

You talk to us as if we're one of the guys.

If you have any romantic inclinations toward us, please don't call us by our last name. Otherwise we'll assume we've already been relegated to buddy status and start thinking of you that way, too. Also, you'll rarely find us holding entire conversations in  Simpsons and Old School quotes. Similarly, we don't talk in numbers the same way men tend to. We're happy to see evidence of your improvements at the gym, but we really don't need to know how much you can bench-press. We also couldn't care less about your day rate, the price of your car, or the number of beers you once shotgunned in college. And fantasy-league anything will make us flirt hard with the waiter. No, the conversation doesn't have to be all about us, but we do want you to shoot for topics of mutual interest.

ANNOYANCE #4

You speak of the future vaguely.

Men seem to have perfected a special way of talking about the future that makes it unclear whether we're a part of it or not. Or maybe you don't know you're doing this? For instance, you frequently mention your buddy's wedding in another state 6 months from now and you haven't asked us to go with you. Or you have a month long international business trip coming up but haven't asked us whether we'd like to come for a weekend visit. If you picture us in your future, try talking about these things in such a way that we'll stick around for it.

ANNOYANCE #6

You blatantly look at porn.

We don't care that you masturbate, and we can't change the fact that you might occasionally browse the fine and varied selection of naked ladies on the Internet. But if you're looking at porn on a computer we also use, kindly delete your history. We don't want amazonbabes.com to pop up every time we want to do some shopping or, worse, when your mother's over and an underwearless young starlet showing her bald spot appears as we're showing Mom something online.

ANNOYANCE #7

You turn down sex.

When it so happens that we're the one who wants sex and you're the one who doesn't, we find your refusal to be confusing and irritating. Reassure us that we're attractive and that you love us, but that you just aren't in the mood. It helps to throw out a hint at what's going on--that you're tired, depressed, anxious at work, whatever, says Aline Zoldbrod, Ph.D., a Boston-area psychologist. That way we won't obsess or be too pouty or aggressive. If we happen to be fresh off a girls' night out liquored up and ready for sex, which you're refusing, tread extra carefully. Horny can change to emotional, crying wreckage very quickly when your girl has a couple of glasses of Prosecco in her.

ANNOYANCE #8

You ask us out via text.

Texting is fast and easy and leads to sexy banter--but save it until after the first date. Calling a woman to ask her out is much more personal. It takes more effort (and balls), which is exactly what we find so sexy about your doing it. Okay, it's an unfair burden for you, but it comes with an advantage: It makes you stand out from the mass of other men who text instead of calling. "So many people are conditioned to communicate through text messages that to receive a phone call or even an e-mail feels like a generously romantic gesture," says Kristina Grish, author of The Joy of Text: Mating, Dating, and Techno-Relating. Another thing: Don't include us in any mass texts you bang off to half the female names in your address book at 10 p.m., expecting one of us to come rushing out to meet you for the night. "Women know when your 'plans 2nite?' texts are generic, and when they're intended to specifically address them," Grish says. "You have so few characters to make a succinct point, but tuck an inside joke or reference into the message to make it personal, sexy, and fun."

李敖的爱情观信守的原则是：自由、平等、真诚与纯真。李敖对爱情的独特见解有三：   

    其一是“爱情要有基本情调”。他说：“谈到爱情有一个大前提，就是爱情不是很永久的，除非两个人一起殉情死掉。真的爱情是要分开的，不是永久的，分开了以后才是真的爱情。这是第一点。第二点呢，我觉得爱情本身要有很多的情调，可是现在年轻人都不太讲情调，年轻人跟霸王一样，霸王硬上弓、公鸭搞母鸭也不需要对方同意的，台湾有句话叫‘鸭霸’，是没有情调的。爱情要有基本的情调，可现在的年轻人不太会写情书。我认为爱情本身是变动不拘的，是常变，而不是定位的。爱情是个变数而不是常态，要有这个心理准备。有合必有分，有人认为海枯石烂，有这种想法的人除非在两个人海枯石烂的时候死掉、殉情，否则爱情是不会永久的。我在台湾写过一个歌，巫启贤唱的，台湾正在唱这首歌：
    不爱那么多/只爱一点点/ 别人的爱情像海深/ 我的爱情浅/不爱那么多/只爱一点点/别人的爱情像天长/我的爱情短/不爱那么多/只爱一点点/别人眉来眼去/我只偷看你一眼。
    这个就代表了我的爱情观，含蓄，挺老派的。”

    其二，李敖认为“爱情不会永远不变，我觉得计较爱情得失的恋爱都是下一层的恋爱，进一步说，凡是嫉妒、独占、要死要活、鼻涕眼泪的恋爱都是不正确的恋爱。爱情的本身该是最大的快乐之源，此外一切都该退到后面去。有人说爱情是盲目的，其实盲目的人是不配谈恋爱的。因为他们不会谈恋爱。盲目的人也根本不知道什么是恋爱，他们只是迷信恋爱，他们根本不了解爱情真正的本质。爱情不是永恒的，可是盲目的人却拼命教它永恒；爱情不是专一的，可是盲目的人却拼命教它专一。结果烦恼，烦恼，乌烟瘴气的烦恼！现在的人们的大病在于不肯睁开眼睛正视爱情的本质，而只是糊里糊涂地用传统的绳子往自己的脖子上套。岁月、胃口、心情与外界的影响，随时会侵蚀一个人的海誓与山盟。很多人不肯承认这个事实，不愿这个后果发生，于是他们拼命鼓吹泛道德主义，他们歌颂感情不变的情人，非议变了心的女人，憎恨水性扬花的卡门，同时用礼教、金钱、法律、证书、儿女、药水和刀子来防治感情的改变，他们要戴戒指，意思是说：‘咱们互相以金石为戒，戒向别的男女染指！’这是多么可笑的中古文明！”

    其三，李敖主张“正确对待情变”。他指出：“罗素和海明威那样善于离婚，情感未尝不受打击。但他们却丝毫没有抢天呼地、死去活来的小丈夫的行径。他们知道使感情不褪色的方法不是不让它见阳光，而是经常染上新的颜色。他们是爱情上面的有余味主义者。他们恋爱，并不以结婚与否做成败标准，并不是以占有做最后目标。恋爱的本身足以使他们功德圆满，他们并不反对结婚，但是反对‘春蚕到死丝方尽’的婚姻。他们不肯在婚姻关系的卵翼下做对方感情的因变数，也不做对方人格的寄生虫。……导致情变与婚变的基本因素还是社会的不开放，男女交际不够自由，相互认识的可能率太小，所以一下子瞎猫碰到了死耗子，便如获至宝，死命抓住不放。一发现对方有二心，便以刀枪盐酸对付，而禁不起人生的平常变化。至于说该守贞操，不要有二心，这也不是正视现实之论。瞎猫眼睛会亮，死耗子身体会复活，一旦发现新欢的确胜于旧爱，在巴黎美人面前做柳下惠，岂不是强人所难吗？所以问题的症结，还是社会转型没到家的缘故，并不是别的。” 

 

白羊座
妈妈经常叮嘱羊羊：
“穿裙子时不可以荡秋千；不然，会被小男生看到里面的小内裤哦！”
有一天，羊羊高兴地对妈妈说：
“今天我和小明比赛荡秋千，我赢了！”
妈妈生气地说：
“不是告诉过你吗？穿裙子时不要荡秋千！”
羊羊骄傲地说：
“可是我好聪明哦！我把里面的小内裤脱掉了，这样他就看不到我的小内裤了！”
（勇敢直率、敢做敢为的白羊）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
金牛座
卖瓜小贩：
“快来吃西瓜，不甜不要钱！”
饥渴的牛牛：
“哇！太好了，老板，来个不甜的！”
（持家、想出轨又顾全自己的金牛）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
双子座
妈妈叫双双起床：
“快点起来！公鸡都叫好几遍了！”
双双说：
“公鸡叫和我有什么关系？我又不是母鸡！”
（自我意识强烈、自行思维的双子）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
巨蟹座
公车上，蟹蟹说：
“今晚我要和妈妈睡！”
妈妈问道：
“你将来娶了媳妇也和妈妈睡啊？”
蟹蟹不假思索：

“嗯！”
妈妈又问：
“那你媳妇怎么办？”
蟹蟹想了半天，说：
“好办，让她跟爸爸睡！”
妈妈：
“！＠＃＄％︿＆＊……”
再看爸爸，已经热泪盈眶啦！
（恋母情结、依恋的巨蟹）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
狮子座
狮狮去参加奶奶的寿宴。
到了吃寿包的时候，狮狮问：
“我们为什么要吃这种像屁股的寿包？”
众人听了脸色大变。
接着狮狮拨开寿包，看看里面的豆沙，说：
“奶奶，快看！里面还有大便！”
众人晕的晕，吐的吐。
（以自我感受、不怕旁人眼光）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
处女座
处处对肚脐很好奇，就问爸爸。
爸爸把脐带连着胎儿与母体的道理简单地讲了一下，说：
“婴儿离开母体之后，医生把脐带减断，并打了一个结，后来就成了肚脐。”
处处：
“那医生为什么不打个蝴蝶结？”
（好奇心强又追求完美的处女）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
天秤座
父亲对天天说：
“今天不要上学了，昨晚……你妈给你生了两个弟弟。你给老师说一下就行了。”
天天却回答：
“爸爸，我只说生了一个；另一个，我想留着下星期不想上时再说！”
（聪明、权衡利弊的天平）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
天蝎座
蝎蝎刚睡着，就叫蚊子叮了一口。
他起来赶蚊子，却怎么也赶不出去。
没法，便指着蚊子说：
“好吧，你不出去我出去！”
边说边出了房间，把门使劲关紧，得意地说：
“哼！我今晚不进屋，非把你饿死不可！”
（搞不懂、不按常理出牌的天蝎）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
射手座
射射：“爸爸，为什么你有那么多白头发？”
爸爸：“因为你不乖，所以爸爸有好多白头发啊！”
射射：“……（疑惑中）……”
射射：“那为什么爷爷全部都是白头发？”
爸爸：“！＠＃＄％︿＆＊……”
（喜欢思考的射手）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
摩羯座
一天，羯羯跟妈妈上街；走在路上，突然下起雨来。
妈妈拉过羯羯的小手，说：“下雨了，快往前跑啊！”
羯羯慢条斯理地问：“那前面就不下雨喽！？”
（明白现实懒得改变的摩羯）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
水瓶座
瓶瓶问妈妈：
“问什么称蒋先生为‘先人’？”
妈妈说：
“因为‘先人’是对死去的人的称呼。”
瓶瓶说：
“那去世的奶奶是不是要叫‘鲜奶’？”
（天生的另类、脑筋思考永远和常人不一样的水瓶）
－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－－
双鱼座
爸爸给鱼鱼讲小时候经常挨饿的事。
听完后，鱼鱼两眼含泪，十分同情地问：
“哦，爸爸，你是因为没饭吃才来我们家的吗？”
（富含丰富同情心、不分情况对象的双鱼）

据美国《世界新闻报》美国不明飞行物专家兼物理学家詹姆士博士说，美国境内现有500万外星人，他们外表看起来与地球人无异，而且男女比例平衡，大多数人已结婚，但未生子。 


詹姆士博士在过去10年间，一直对地球人与外星人联姻进行研究，至少发现了1000对地球人与外星人结婚的案例。他说，每个美国人与外星人结婚的概率为50％。 


詹姆士博士说，目前尚不清楚外星人为何来美国。“也许他们是来征服世界，或是到地球这个奇怪的星球上来感受一下奇怪的生活，或是因为自己的星球过于拥挤，而来地球抢占地盘。” 


“外星人最初拜访地球时，担心自己很难实现与地球人联姻的梦想。但后来，他们发现在地球上，并不是所有的人都能找到合适的同类伴侣结婚生子，于是他们便消除一切顾虑，尽其所能施展自己的魅力，以吸引地球人。” 


詹姆士博士在研究中发现了一个令人惊讶的结果，那就是，在地球所有的婚姻中，与外星人的联姻是最牢固的。尽管美国人的离婚率一直高达50％，但在地球人与外星人的婚姻中，离婚率却只有10％。对此，詹姆士博士给出的解释是，外星人在经营他们与地球人的婚姻时，比地球人更精心。 
为了方便美国人判断自己的配偶是否是外星人，詹姆士博士还特地列举了以下几个判断依据： 


如果你的丈夫是外星人，那他——— 


喜欢对房子修修补补，因为他们天生动手能力就很强； 


与地球人不一样，他们不喜欢手拿电视遥控器，频繁更换频道。他们总是耐心汲取每一个电视节目的信息； 


做爱之后，他们喜欢与另一半沟通个不停，因为他们想更多地了解地球人对**的看法； 


方向感不好（真怀疑他们是因为找不到回家的方向而只能在地球上居住下来）。 


如果你的妻子是外星人，那她——— 


对体育赛事入迷。看体育节目时，异常安静，而且无需就有关体育问题请教身边的丈夫； 


做家务的方式特别，而且不愿男人插手家务，她们认为男人主动帮助做家务是对她们的侮辱； 


为保持适中身材和非凡魅力，她们每天坚持体育运动，并十分注意合理饮食； 


与丈夫理论时，逻辑性超强。 

                                       

Subject: 這是美國CBS 60 Minutes (六十分鐘 )

主持人 Andy Rooney 對40 歲以上的女人的看法 : 

As I grow in age, I value women over 40 most of all.  
隨著年齡增長，我越來越珍惜40歲以上的女人 。  
 
Here are just a few reasons why？ 
為什麼呢?  
 
A woman over 40 will never wake you in the middle of the night and ask, "What are you thinking?"  
40歲以上的女人不會在半夜把你吵醒，然後問你: 你在想什麼 ?  
 
She doesn't care what you think.  
她才不在乎你在想什麼。  
 
If a woman over 40 doesn't want to watch the game, she doesn't sit around whining about it.  
40歲以上的女人如果不想看球賽，她不會坐在你旁邊抱怨東抱怨西。  
 
She does something she wants to do, and it's usually more interesting. 
她會去做她想做的、更有趣的事情。  
 
Women over 40 are dignified.  
40歲以上的女人穩重自持  
 
They seldom have a screaming match with you at the opera or in the middle of an expensive restaurant..  
不會在歌劇院或高級餐廳裡跟你大呼小叫  
 
Of course, if you deserve it, they won't hesitate to shoot you if they think they can get away with it.  
當然，如果你罪有應得，她們也可能神不知鬼不覺地一槍把你給斃了。 
 
Older women are generous with praise, often undeserved.  
熟女不吝於讚美 (不管是不是實至名歸 )  
 
They know what it's like to be unappreciated.  
因為她們親身體驗過被忽略的滋味  
 
Women get psychic as they age.  
女人越老越通靈  
 
You never have to confess your sins to a woman over 40.  
你永遠不需要向40歲以上的女人懺悔  
 
Once you get past a wrinkle or two, a woman over 40 is far sexier than her younger counterpart.  
只要能夠對皺紋視而不見，40歲以上的女人遠比年輕美眉性感。  
 
Older women are forthright and honest.  
熟女直接又誠實  
 
They'll tell you right off if you are a jerk if you are acting like one.  
如果你是蠢蛋她們會馬上叫你滾蛋  
 
You don't ever have to wonder where you stand with her.  
你完全不需要傷腦筋揣摩她的心意  
 
Yes, we praise women over 40 for a multitude of reasons.  
40歲以上的女人有很多優點  
 
Unfortunately, it's not reciprocal.  
40歲以上的男人呢 ?  
 
For every stunning, smart, well-coiffed, hot woman over 40, there is a bald, paunchy relic in yellow pants, making a fool of himself with some 20-year old waitress.  
相對於每一個性感、迷人的40歲以上的女人，

就有一個禿頭凸肚的熟男，厚臉皮地跟小他 20歲的美眉調情。  
 
Ladies, I apologize. For all those men who say,  
女士們，請容許我在這兒為妳們說句公道話 :  
 
"Why buy the cow when you can get the milk for free?",  
那些說只想喝免費的牛奶而不願買頭母牛回家的男人  
 
Here's an update for you. 
實在是太搞不清楚狀況了  
 
Nowadays 80% of women are against marriage.  
今天有80%的女人寧願不結婚  
 
Why? 
為什麼呢 ?  
 
Because women realize it's not worth buying an entire pig just to get a little sausage!

因為她們終於發現不需要為了一根香腸，買回整隻豬 

In a coffee shop in a tight-knit Oregon community, local professor Harry Stevenson witnesses love and attraction whipping up mischief among the town's residents.

 

From the unlucky in love, romantic coffee shop owner Bradley who has a serial habit of looking for love in all the wrong places; to the edgy real estate agent Diana who is caught up in an affair with a married man;

to the beautiful young newcomer Chloe who defies fate in romancing the troubled Oscar;

to Harry himself, whose adoring wife is looking to break through his wall of grief after the wrenching loss of a beloved...they all intertwine into one remarkable story in which no one can escape being bent, broken, befuddled, delighted and ultimately redeemed by love's inescapable spell.

Too Much Coffee Man is not so much about coffee as it is about life and figuring things out; there`s a lot of free-thinking, bad puns, slapstick humor, and nickel philosophy. This unique collection features three, eight-page stories, a 32-page DHP story, the notorious seven-page, bullet-hole story, at least 65 individual, one-page strips, and an introduction by Beavis and Butthead creator, Mike Judge. Available in both softcover and limited-edition hardcover collections, both fully caffeinated

专辑名称： Too Much Coffee Man

艺术家： Bob Dorough 

出版时间： 2003-3

Here's the profile of this comics .

Pls click here.http://www.internationalhero.co.uk/t/toomuchcoffeeman.htm

also they've got an opera

Too Much Coffee Man has been percolating in the comics underground for years now, and like everything else that was once "alternative," he's sold out, been used by the man (as an advertising tool for Hewlitt Packard and Converse, among others), and is now middle-aged, depressed, broke, and cynical. Who better to write a book, then, called How to be Happy? In this, Shannon Wheeler's most timely and funniest book to date, the hyper-maniacal, coffee-cup-headed anti-hero laments the state of American democracy, global warming, living under the confusing cloud of terrorist threats, sexual politics, debilitating personal neuroses, and all sorts of other really fun and lighthearted topics! Combining his signature formula of hilarious art, absurd but insightful observations, and bold humor, with his quickly deteriorating hope for humanity, Wheeler has crafted a comics collection custom made for the disaffected and disenfranchised.

Too Much Coffee Man is the star of a long-running comic strip featured in alternative weekly newspapers in cities across the country including Atlanta, Austin, Spokane, Eugene, and more.

闷特：没话说       嘎梁：四眼

错气:讨厌          错几:吃

洋盘:外行          辣手:厉害

弄松:捉弄          捏昏:头脑发热，一时冲动

缺西:傻瓜          尼心:恶心

寿头:傻瓜   !        翘边:托

枉对:不讲理        切桑活:欠扁

小赤佬:小鬼        呀无蛋:捣糨糊

敲煤饼:嫖娼        轧姘头:包二奶OR红杏出墙

张无样:装傻        西骨头:JIAN 骨头

拧来疯:过度兴奋    错霉豆:倒霉

头皮桥:脾气犟      或令子! :暗示

向无拧:乡下人      姆删门:骂街

饭泡粥:废话太多    洋泾浜:不标准的语言

拿母温:小蝌蚪      枉是枉:豁出去了

捉板头:找茬        拷竹杠:小敲诈

列别高:罚站        轧闹猛:凑热闹

戆棺材:戆度        切嘎桑:吃大亏,倒大霉或被硬物撞到

龙头阿三:! 混混      红头阿三:旧社会的印度打手

狠三狠四:凶        老三老四:没大没小

豆5豆6:做事粗糙    神之无之:胆大妄为

一天世嘎:一塌糊涂  猜东里猜:剪刀石头布

摸字摸过:迟钝      妖泥过落:不起眼的小角落

尼呀三比:年底      哈7得8:瞎说

嘎字嘎眼:装戆      里档模子:合伙骗人

奥斯两包开:暂停    空麻袋背米:不带钱跟人赌博

5斤狠落斤:凶      烂煳三鲜汤:做出的事情的不象样 

额过头碰到天花板:撞到大运

阿无乱冒充金刚钻:外行冒充内行

拧的弄是无路道粗:认识你算我倒霉

无帮弄搞搞路子:我要教育教育你 

It's been nearly a year for me to get here. It wasn't so hard to cross that street after all. It depends on who was waiting for you on the other side.

Elizabeth:I think I'm looking for a reason.

Jeremy:Well, from my observations, sometimes it's better of not knowing, and other times it's no reasons to be found.

Elizabeth:Everything has a reason.

How do you say goodbye to someone you cannot imagine living without? I didn't say goodbye. I didn't say anything. I just walked away. At the end of that night, I decided to take the longest way across the street.

Dear Jerry, as you can see by this postcard, now I am in Memphis, Tennessee. it's been a long time to get here, and i'm not sure how long i should stay. during the day i work in a dairy in downtown. hardly to sleep in the nights, so i'm also taking a waitress job in a bar. it's kind of dying, but it's pretty good. working two jobs is exhausting. but at least it keeps me busy, and most importantly, it keeps my mind away from him.

Dear Jerry, I thought about what he said, about those white chips. How to focus yourattention on something else, in order to kill your addiction. If I was an addict, I choose blueberry pie as my surprised chip.

I always have a feeling I can say anything to you. Enclosed this bill I create for you, and [memorize] our time together. I wonder how you remember me. As a girl who likes blueberry pies? or as a girl with a broken heart?

Sometimes, even if you have the keys, those doors still can't be opened, can they?

Even if the door is opened, person who is looked for might not be there, catchell.

 

Dear Jeremy, I've always been fascinated by card-players. There was everything on there, instincts, luck. I wonder if I would be made the same move in their position, or would I just [failed], ....

Working long hours in casino makes you distract of time. I'm never sure whether it's day or night. At least I won't be worried about my sleeping problem anymore....

Trust everyone, but always cut cards.It means never trust anybody.

You can't always win.
You can be big players, but you can't be big luck.

You read the person right, but still did the wrong thing

 

Dear Jeremy, in the last few days, I've been learning how to not trust people. And I'm glad I failed.....Sometimes, we depend other people like a mirror, to define us, to tell them who we are. And ...

Elizabeth:Where are the keys? You don't keep them any more?
Jeremy:No. We tried to give them back to their owners.

Jeremy:Where is yours?

Elizabeth:No, I don't need them any more.

Elizabeth:What about your keys?

Jeremy:I got rid of them.

 

 P.S.Thanks for the words picking up by XS114

Sometimes it's better off not knowing.

Everything has its reason.

Each man to his own.

If I threw these keys away, then those doors will be closed forever.

There's nothing's wrong with the blueberry pie. It's just people make other choices.

You can't blame the blueberry pie. It's just no one wants it.

They were naive enough to believe that they were gonna spend the rest of their lives together.

Life happened. Things happened. Time happened.

It's pretty much always the case more or less.

Maybe the feelings just went away.

阿尼姆斯（animus）与阿尼玛相对应的一个概念，象征女人内在的男性成分。

       阿尼玛与阿尼姆斯是荣格提出的两种重要原型。阿尼玛原型为男性心中的女性意象，阿尼姆斯则为女性心中的男性意象。因而两者又可译为女性潜倾和男性潜倾。如 果说人格面具可以看作是一个人公开展示给别人看的一面，是世人所见的外部形象，即“外貌”，那么与之相对照，男性心灵中的阿尼玛与女性心灵中的阿尼姆斯可 看作是个人的内部形象，即“内貌”。
阿尼姆斯作为原型指女性心目中的一个集体的的男性形象。他也有着正反两面。如反面的阿尼姆斯在神话传说中扮演强盗和凶手，甚至还会以死神的面目出现。其正 面能够代表事业心、勇气、真挚，从最高形式上讲，还有精神的深邃。女人通过他能够经历她文化和个人的客观局面的潜伏过程，还能找到她的道路，以达到关于生 活的一种强化的精神态度。
此外，阿尼姆斯一个无意识的见解，结果却可能是全部情感的一种奇怪的麻木和瘫痪。或者是几乎能导致一种万物皆空的深刻的不安全感。阿尼姆斯在女人的心灵深处悄声秘语：“你希望渺茫。何必还要去费劲？简直就没有值得去做的事情。生活就不会再向好的方面转机。”
不幸得很，每当无意识的这些化身占据了我们的头脑，就好像我自己正怀着这样的思想和感觉。自我与它们如出一辙，到了与它们难解难分，不能按它们的本来面 目来看它们的地步，人就真正被来自无意识的这个人物所“左右”。只有在这种左右烟消云散之后，人才会惊觉到自己适才的言行与自己的真正思想和感觉恰恰相反 ――成了一个分异的心理因素的俘虏。
对于个体来说，阿尼姆斯在女人与生活中的男人交往的过程中可获得一个具体些的形象，而父亲由于是女孩最早接触到的男性，而常常成为女孩的阿尼姆斯的化身。 阿尼姆斯基本上是受了女子的父亲的影响而成形。父亲把不可争议的，雄辩地“真实的”信念的特殊色彩赋予他女儿的阿尼姆斯――一些从未确实反映出该女人本人 真正情况的信念。这种影响可能是负面的，也可能是正面的。如果父亲的影响基本上是正面的，那么其阿尼姆斯就被内化为自己“白马王子”的形象。由此知，不同 女性的阿尼姆斯也是不同的。此外，女人可能把阿尼姆斯投射到一个或某几个男人身上，这将引发出与前面男人面对阿尼玛时类似的困境。阿尼姆斯会诱惑女人脱离 一切人类的关系，特别是脱离一切同真正的男人的交往。他好比是一个虚幻思想织成的茧，里面尽是一些事情“应该是”怎么个样子的愿望和判断，将女人从生活的 现实中割裂出去。如果摆脱这一陷阱，阿尼姆斯就可能转变成一个无价的内心伙伴，赋予她进取心，勇气、客观性和精神的智慧等男性品性，他会给女人以精神上的 刚毅，这是一种看不见的暗中援助，补偿了她外表的软弱。处在最高发展形式的阿尼姆斯有时能把女人的思维与她的时代精神进化联在一起，从而能使她在接受新异 的、有创建性的思想的能力方面甚至超过男人。于是女性得以通过创造性活动与自性沟通。

同阿尼玛一样，荣格曾描述女人内在的阿尼姆斯的发展阶段：赫尔克里斯——亚历山大——阿波罗——赫尔墨斯。女人的阿尼姆斯出现在梦中的时候，最初往往表现以某种大力士或运动员的形象；然后会出现计划、行动以及独立自主的形象；接着会又类似“教授”或“牧师”等指导意义的形象；然后是充满灵感与创造的形象。